According to the PR release The “Road to Sochi Tour” stops in Fargo, South Dakota this week. Fargo is 1 of the 13 cities the tour will visit building up anticipation for the 2014 Olympic Winter Games in Sochi, Russia.
The tour allows visitors to try their winter sport skills, meet Olympic hopefuls, and win prizes. Events include a curling strip, a hockey slap shot test, a ski jump and bobsled photo opportunity, a street luge ramp, a cross-country roller ski course and more.
The tour, presented by Liberty Mutual Insurance kicked of in Time Square with dozens of Olympic and Paralympic Athletes participating in the festivities that required the building of a hockey rink and ski ramp for the rail jam competition. Press included three days of Olympic-themed segments on NBC’s “Today” including aerial skiers, curling instruction, and the rail jam competition.
The tour mimics a similar campaign that lead up to the Summer Olympics in London. “Our research suggests that more people are interested in tuning in to the Sochi Games than were planning to tune in for London,” said John Pierce, the USOC’s managing director of marketing services. “The Road to Sochi is to prime the pump for the Winter Games.”