The Road To Sochi Mobile Tour
The Road to Sochi Olympic Mobile Tour
According to the PR release The “Road to Sochi Tour” stops in Fargo, South Dakota this week. Fargo is 1 of the 13 cities the tour will visit building up anticipation for the 2014 Olympic Winter Games in Sochi, Russia.
The tour allows visitors to try their winter sport skills, meet Olympic hopefuls, and win prizes. Events include a curling strip, a hockey slap shot test, a ski jump and bobsled photo opportunity, a street luge ramp, a cross-country roller ski course and more.
The tour, presented by Liberty Mutual Insurance kicked of in Time Square with dozens of Olympic and Paralympic Athletes participating in the festivities that required the building of a hockey rink and ski ramp for the rail jam competition. Press included three days of Olympic-themed segments on NBC’s “Today” including aerial skiers, curling instruction, and the rail jam competition.
The tour mimics a similar campaign that lead up to the Summer Olympics in London. “Our research suggests that more people are interested in tuning in to the Sochi Games than were planning to tune in for London,” said John Pierce, the USOC’s managing director of marketing services. “The Road to Sochi is to prime the pump for the Winter Games.”
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The Road To Sochi Tour Schedule
| DATES | TIMES | LOCATION | EVENT | CONFIRMED ATHLETES (TO DATE) |
| October 29 | 12-8 pm | Times Square New York, N.Y. |
100 Day Countdown | Jamie Anderson Gretchen Bleiler Heath Calhoun Steve Cash J.R. Celski Julie Chu Kelly ClarkAnd dozens more. |
| November 2-3 | 11 am-6 pm | Mall of America Bloomington, Minn. |
USOC Road to Sochi Tour | Tony Benshoof Sarah Hughes Allison Pottinger |
| November 14-16 | 12-6 pm | SCHEELS 1551 45th St Fargo, N.D. |
U.S. Olympic Team Trials for Curling |
John Benton Maureen Clark Jason Smith |
| December 7-8 | Sat: 11 am-7pm Sun: 10 am-5 pm |
Klyde Warren Park Dallas, Texas |
Children’s Parade | Chad Hedrick Nastia Liukin Alex Shibutani Maia Shibutani Katie Uhlaender |
| December 28-29 | Sat: 11 am-5 pm Sun: 11 am-1 pm |
Utah Olympic Park Park City, Utah |
U.S. Olympic Team Trials for Nordic Combined & Ski Jumping |
Derek Parra |
| January 3-4 | 11 am-5 pm | Utah Olympic Oval Kearns, Utah |
U.S. Olympic Team Trials for Short Track Speedskating |
Derek Parra Picabo Street |
| January 10-12 | TBD | The Boston Common Frog Pond Boston, Mass. |
U.S. Figure Skating Championships | Caitlin Cahow Sarah Hughes Jocelyn Lamoureaux Monique Lamoureaux Angela Ruggiero Picabo Street |
| January 18 | 11 am-5 pm | Orleans Arena Las Vegas, Nev. |
2014 Continental Cup of Curling | Chris Klug |
| January 25-26 | 11 am-5 pm | Atlantic Station Atlanta, Ga. |
USOC Road to Sochi Tour | Sarah Hughes |
| February 7 | 2-8 pm | L.A. LIVE Los Angeles, Calif. |
USOC Road to Sochi Tour | Joey Cheek |
| February 15 | 9 am-5 pm | Solaris Plaza Vail, Colo. |
USOC Road to Sochi Tour | Chad Hedrick |
| February 19-20 | TBD | NBC Plaza Chicago, Ill. |
USOC Road to Sochi Tour | Vonetta Flowers Rico Roman |
| Feb. 23 | 2-5 pm | Grand Central Terminal New York, N.Y. |
USOC Road to Sochi Tour | Vonetta Flowers |
| November 14-16 | 12-6 pm | SCHEELS 1551 45th St Fargo, N.D. |
U.S. Olympic Team Trials for Curling |
John Benton Maureen Clark Jason Smith |
| December 7-8 | Sat: 11 am-7pm Sun: 10 am-5 pm |
Klyde Warren Park Dallas, Texas |
Children’s Parade | Chad Hedrick Nastia Liukin Alex Shibutani Maia Shibutani Katie Uhlaender |
| December 28-29 | Sat: 11 am-5 pm Sun: 11 am-1 pm |
Utah Olympic Park Park City, Utah |
U.S. Olympic Team Trials for Nordic Combined & Ski Jumping |
Derek Parra |
| January 3-4 | 11 am-5 pm | Utah Olympic Oval Kearns, Utah |
U.S. Olympic Team Trials for Short Track Speedskating |
Derek Parra Picabo Street |
| January 10-12 | TBD | The Boston Common Frog Pond Boston, Mass. |
U.S. Figure Skating Championships | Caitlin Cahow Sarah Hughes Jocelyn Lamoureaux Monique Lamoureaux Angela Ruggiero Picabo Street |
| January 18 | 11 am-5 pm | Orleans Arena Las Vegas, Nev. |
2014 Continental Cup of Curling | Chris Klug |
| January 25-26 | 11 am-5 pm | Atlantic Station Atlanta, Ga. |
USOC Road to Sochi Tour | Sarah Hughes |
| February 7 | 2-8 pm | L.A. LIVE Los Angeles, Calif. |
USOC Road to Sochi Tour | Joey Cheek |
| February 15 | 9 am-5 pm | Solaris Plaza Vail, Colo. |
USOC Road to Sochi Tour | Chad Hedrick |
| February 19-20 | TBD | NBC Plaza Chicago, Ill. |
USOC Road to Sochi Tour | Vonetta Flowers Rico Roman |
| Feb. 23 | 2-5 pm | Grand Central Terminal New York, N.Y. |
USOC Road to Sochi Tour | Vonetta Flowers |
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