According to the press release the mobile tour kicked off today in St. Louis, MO and will show off Budweiser’s 8 stage brew process including fermentation and it’s famed beechwood aging. The mobile exhibit is complete with hot brewing and cold finishing areas.
Over the next 45 weeks the mobile tour will travel to over a dozen cities to take the brewery tour experience to people that are too far away to make it to on the brewery tour in St. Louis.
“With the help of our brewing ambassadors, we’ve created a connection for beer drinkers between the beer in their hand and the history and heritage of Budweiser brewing.”
The experiential marketing campaign is free to attend so look for it at fairs and festivals in the coming year such as Wings Over Houston Airshow in Houston, Lackland Air Force Base in San Antonio and America’s Hometown Thanksgiving in Plymouth, Mass.