The program was developed showcase Behr’s latest products and services developed to support contractors, painters, property managers and remodelers with residential and commercial projects.
The mobile tour had the goal of promoting small business growth.
“We’re constantly working to connect with professionals and help our customers, who are both tradesman and small business owners, to grow their businesses and drive customer satisfaction,” said Colin Jaffe, Senior Vice President of Pro Sales for Professional Products and Services at Behr Process Corporation.
Along with continuing education and online business resources the tour concluded by awarding 2 lucky contest winners the actual tour trailers. The mobile tour trailers were fully stocked with tools of the trade. A very simple but hands on and effective way to help a couple of small business owners jump ahead in an industry that suffered greatly post housing crisis.